Medical tourism, health tourism, and medical travel are terms with the same meaning, and they refer to the process of traveling across borders to obtain medical care. In other words, it means leaving your nation, city, or state of origin and visiting others to find different healthcare options. If you are interested in learning how to start a medical tourism business, this blog is for you. We have compiled a set of simple guidelines to help you understand the steps involved in launching an agency in the global healthcare sector.
What is a medical tourism facilitator?
Before getting into the steps, you must know what becoming a medical tourism facilitator requires. The role of a facilitator is to be the bridge between the doctor and traveling patient and guide the patient while they are receiving healthcare treatment abroad. A facilitator needs to schedule and coordinate the patient’s flights, doctor’s appointments, recreational activities, etc.
In other words, their role is to act as a concierge for traveling patients while they are abroad and to be the link that connects the healthcare provider and the patient. Other things that facilitators handle include: transferring medical records, lodging, collecting payment, and coordinating conference calls.
The job of a health tourism coordinator is not limited to being a middleman. Apart from arranging meetings between concerned personnel, the patient, and the doctor, a facilitator should also create an affordable package that covers the accommodation, medical expenses, travel expenses, and other related costs. Now that that’s out of the way, let’s discuss the guidelines for starting a medical travel agency.
Step #1: Medical Tourism Education
Getting the appropriate health and wellness certification will teach you the ins and outs of global healthcare and help you understand what it takes to build a booming business. You need to understand the common pitfalls to avoid and what industry “best practices” to follow at the outstart.
Medical travel is continually changing, and partakers need to stay informed about the latest developments and learn about the essential topics. The easiest way to do this is by getting a medical tourism accreditation.
One of the main reasons we composed the Certified Medical Travel Agent Accreditation is to help startups steer clear of the agonizing “trial and error” phase that hinders many beginners. Our easy-to-follow certification teaches students how to establish a thriving agency from scratch. Plus, this increases your income, expands your knowledge, improves marketability, and allows you to stay ahead of the competition.
The simplest way to access the online certification is through our Facilitator Gold Membership.
Step #2: Prepare a Business Plan
Develop a well-thought-out medical tourism business plan. Figure out how many clients you can manage at one time while keeping a high standard of service intact. Search and determine the best rates that you can offer to your clients while maintaining a profitable outcome. The plan should also involve the total cost of running an office and a small staff or, if you are working from your home office, then outline the prices that are most likely to arise.
Step #3: Find the Best Medical Care Facilities
Investigate and find the best hospitals and clinics in the country that you’ll be promoting to potential clients. You can either travel to the overseas healthcare facility to do an on-site examination or perform in-depth research online. The best hospitals to include in your list will be those that offer high-quality medical treatment at a low price and have a JCI accreditation. Get in touch with the financial department and management to let them know about your service.
Step #4: Marketing Approach
Once everything in the introductory phase is set up, it’s time to launch your website and market your business. You may want to target your marketing campaign to small employers, patients who are uninsured, or underinsured patients. Word of mouth is one method of spreading your name in the industry and can be done by letting primary care doctors know about your service. Try to build a good rapport with them so that they can trust you with their clientele.
The quickest method to drive targeted traffic to your website is to use a lead generation service or use Search Engine Optimization experts to assist you with getting ranked on Google for specific keywords and phrases in your preferred destination.
(Bonus) Develop A Medical Tourism Package
Search private nursing services, hotels, recovery retreats, and other services with competitive rates to add to your medical tourism package. Make sure they all are at a short distance from the medical facility and are comfortable, clean, and handicap-accessible.
By following these steps, you’ll be starting a medical tourism agency the right way, which can eventually expand into something extraordinary. Still, the progress will be based on your quality of service, marketing, partnerships, and determination to succeed.
At Medical Tourism Business, we provide accreditation and membership programs designed for facilitators that are in the process of building their business. Get access to business plans, contracts, web design, marketing services, patient leads, and various startup tools. These resources will enable you to begin and expand your medical travel business and see maximum growth.
Are you looking for ways to grow your startup? Contact us today.
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