To become a successful medical travel agent, you need to understand the industry related challenges, so that you can take wise steps to overcome the obstacles and take your business to greater heights. If you’re wondering what these hurdles may be, then read on to find out.
The Importance of Brand Recognition
Today, medical travelers are looking for specific characteristics when they are choosing a medical tourism agency to work with. First, they look for organizations that are trustworthy and who are knowledgeable about global healthcare and the countries they represent. Secondly, they want to know that they are receiving low-cost, high quality treatment abroad. Third, they look for the facilitator online, to make sure that they have a strong online presence. This is where a new medical travel agent may struggle. It is important to understand that no matter how good your service may be, a lot of patients will not be willing to do business with you, if they have never heard of you or the hospitals you work with. Also, if you are not visible on Google’s search engine when patients are researching medical care abroad, you may never be able to attract the number of clients needed to thrive in the healthcare tourism industry.
How to Boost Your Brand Awareness
Simply put, to become a successful medical tourism travel agent, you need to create a powerful online presence so that patients know who you are and what your healthcare travel company specializes in. The best way to do this is by getting your website and social media platforms to the top of search engine results, so when patients search for medical treatment abroad, your website shows up on the first page of Google, Yahoo, and Bing search results. This will increase traffic to your website and boost the number of patient leads you receive.
Another alternative is to find a source that will provide you with consistent patient leads. Nevertheless, if you decide to hire a lead generation company it does not mean to abandon your marketing strategy. You still need to brand your company and enforce a robust marketing strategy to drive patients to your online platforms.
What is Patient Conversion Rate?
Patient conversion rate refers to the percentage of leads that turn into paying customers after a series of engagements with you, or your brand.
Attracting prospects to your website is one thing; converting them into paying clients is another. Some medical travel agents end up wasting thousands of dollars on online advertising campaigns in the pursuit of attracting patients, that fail to produce the desired outcome. One of the reasons is the campaign lacks an attractive Call-To-Action. Calls to action are used in marketing campaigns as part of a tactic to get your target market to respond by taking immediate action. It is generally used at the end, or sometimes throughout an interaction with the prospect, to let potential clients know what to do next if they’re interested in your service. CTA’s can be used on websites, telephone scripts, emails, etc.
COVID-19 and Country Restrictions
Despite restrictions in certain countries, medical travelers are still seeking medical care abroad. In fact, here is a statement made by Gilliam Elliott in a Medical Travel Today interview, about patients traveling during the pandemic:
“Our consumer website Make Medical Trip has continuously received patient inquiries during the COVID-19 pandemic. Many patients around the world don’t have access to quality healthcare in their home country and during this crisis patients still have the need to obtain vital medical procedures. Especially treatments that can improve their quality of life, such as, heart operations, cancer treatments and certain orthopedic procedures. These things coupled with the economic uncertainty that is stemming from the pandemic is driving the need for patients to travel for affordable healthcare elsewhere.
There are several countries that have flattened the curve and are accepting medical travelers into their nation. However, due to COVID-19 we believe patients are going to be more influenced by medical tourism agencies and healthcare organizations who have certifications, even more so than before the pandemic. Patients are going to be more aware of trust symbols that reflect credibility and safety. Digital trust symbols such as certified logos and emblems on healthcare websites will be more important than ever.”
Get Clients for Medical Tourism
MTB offers powerful medical tourism marketing tools and resources, such as Make Medical Trip, our patient lead generation website which is utilized by our members to attract clients.
If you are interested in attracting more international patients to your website or looking for patient leads, you can email us at Info@MedicalTourismBusiness.com or on WhatsApp at +1 561-909-7178.