Big Hotels Like Marriott and Hilton Are Growing Their Spa Services in Asia
More people are choosing vacations that help them relax and take care of their health. Because of this, hotels like Marriott and Hilton are opening more spas in Asia. These hotel spas are becoming more popular because people now want more than just a place to stay—they want to feel better in body and mind.
Why Wellness Travel Is Growing
The global spa industry is getting bigger every year. Experts say the market could grow from $124 billion in 2024 to almost $174 billion by 2030. This is because more people care about their health, stress, and mental wellness when they travel. Many want natural, relaxing, and healing treatments during their trips.
Asia is seeing the fastest growth in wellness travel. Countries like India and Thailand are leading the way. Tourists are going there for spa treatments that include both modern and traditional healing. These experiences are not only relaxing but also connected to local culture.
Marriott’s New Spa in Thailand
Marriott opened a new resort called Khao Lak Marriott Beach Resort & Spa in Thailand in 2024. This beachfront hotel offers guests a calm and peaceful place to rest and heal. The spa uses local ingredients and Thai traditions in treatments like massages, facials, and body scrubs. This helps people relax and feel refreshed in a natural way.
Hilton’s First Big Wellness Hotel in India
Hilton opened a major hotel in India called Hilton Gurugram Baani City Centre. It is in Gurugram, near Delhi, and has a large spa and fitness area. The spa offers services like massages, water therapy, and wellness programs for busy city workers and travelers. Hilton wants to help guests take care of their health during their stay.
Why Hotel Spas Are Important Now
Hotel spas are no longer just an extra feature. More travelers choose hotels based on the kind of spa services they offer. Some want massages to relax their muscles. Others want help with stress or pain. Many like treatments that use natural or eco-friendly products. This shift is pushing hotels to offer better and more personalized spa experiences.
Massage and Body Treatments Are Most Popular
Most people who go to spas ask for massages and body treatments. These help with muscle pain, stress, and even mental wellness. Popular options include deep tissue, Thai, and aromatherapy massages. Many also try body wraps and hydrotherapy to ease pain and improve their health.
Spas for Everyone
More types of people are going to spas today. Women still make up the biggest group, but more men are now enjoying wellness treatments too. Some spas offer special services for men, teens, and older adults. These can include help with anxiety, skincare, or joint pain. Spa treatments are becoming something for all ages, not just for luxury.
Asia Is Catching Up With Europe
Europe has always had a strong spa culture, with many hotels and natural wellness spots. But Asia is catching up fast. Rising incomes, traditional healing methods, and more interest in wellness are making Asia a big player in this space. Travelers from around the world are now going to places like India, China, Thailand, and Japan for relaxing and healing trips.
New Spa Technology Is Making a Difference
Technology is helping make spa visits better. Some spas use apps for bookings and wellness plans. Others use tools like virtual reality for meditation or AI to give health advice. These changes help guests get services that match their personal needs.
What’s Next for Asia’s Wellness Travel?
As more people look for healthy travel options, Asia’s spa industry will keep growing. Big hotel brands are investing in this area because they see wellness as the future of travel. The focus will likely be on eco-friendly products, customized treatments, and wellness plans that fit each person’s needs. In Asia, spa services are not just a luxury anymore—they are becoming a big part of how people travel and take care of their health.
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