A business plan is guidance, an important assistant for anyone who starts or runs a business. Business plans may consume some time to make them, but in the long term, you may save much time and cash flow. Get all the info you need here.
The Business Plan Blueprint Shortening Your Business’ Learning Curve
Business Plan Basics
You may need a business plan to apply for bank loans or getting investors for financial support. Here are some tips on writing a business plan:
- Create a vision. Before you get lost in details, start out with a vision or a mission statement. A mission statement should include values and a future view of your business.
- Make an executive summary. Executive summary summarizes the whole business plan. Executive summary is necessary, as it is important to gain the interest of the viewers to continue looking at your whole business plan.
- Include a description of your targeted market and services. This is essential to allow viewers to get a clear picture of what you are trying to sell or service. State it clearly in your business plan.
- Include an analysis of the business environment and background. Do not expect viewers to understand what you are dealing with, even if your business is not a new idea. You may also review it anytime in the future for further adjustments.
- Include a marketing and operation plan. Say it in the report how you will run your business. Include every details of it. Be clear and make sure your reports are easy to view.
- Analyze your business competition. Find out all the detailed information you can get from direct or indirect competitors. Read about them from business magazines, newspapers, or get
resources from trading associations. Understanding competition is crucial to make a perfect business plan.
Finance planning. There is no business without involving finance. Be sure of your business financial status, and make clear reports about it. Justify your figures because a slight mistake may ruin your business plan, or your reputation in front of the viewers.
The Executive Summary
Executive summary is an introduction or an overview of a business plan. Executive summary gives the impression of the overall business plan. A business plan begins with the table of contents, followed by an executive summary. Even so, an executive summary should be the last paper you write as it summarizes the business plan according to the outline. These are some tips for executive summary writing:
- Remember that the executive summary is a summary. Try not to make it more than two pages. Make it about 2 – 4 sentences only for each business plan outline. Do not explain everything in detail because the executive summary is to draw viewer’s attention to read more of the business plan.
- Use proper and formal language. Do not be long-winded, but be strong and positive on your executive summary. Avoid using “uncertain” words. Instead of writing’ our business may be successful in this area ‘, for instance, it would be better if it is ‘ Our business will be successful in this area’.
- Include business name, location, selling products or services and plan purpose in the first part of the executive summary. The second part should include highlighted points of the business plan, or any important news that brings interest to the viewers, such as charts showing gross margin, expected sales and profits.
- Be very sure of the purpose of the plan; if the business plan is for investors, do mention in the executive summary about the opportunities or benefits of investing in the business, investment amount required and what can the investors get from the business in return.
- Be in viewer’s position to see if the executive summary is acceptable. Make sure it is smooth and fluent, and attracts attention. Find another person who knows nothing of the business plan to have a look at it and give comments. Add improvements before presenting it.
The Mission Statement
A mission statement is a statement of the business’s purpose. Mission statements generally should be short and clear, thus easier for people associating with the business to keep that mission in mind and do what is best to achieve it. Mission statements should be updated over time to meet business’ standard and needs.
What You Want To Achieve
Importance of a Mission Statement
- A mission could motivate people associating with the business to give better performance on progressing commitment. A mission statement will enhance their support, thus bringing greater positive outcomes for the business.
- Mission statements represent the business company or organization as a public image. Mission statements provide a set of progressive values, moral or ethics that incorporate with the business, thus it is a key influence for the business.
- People tend to stray away from their initial path of a business over time. Mission statements aid in setting goals to achieve and direct the business associates and partners to keep up with the initial business path.
- Writing a Mission Statement. Put the mission statement in a brief strong message, not exceeding one page. Some business plans would include a description of the targeted market, products and services standards in the mission statement. Mission statements usually also include expectations of profits and growth.
- Spend some time for the mission statement. It may be short, but it can mean a lot to the business company. Use some time to
generate ideas on what to write, and what to include in the mission statement. Find out more on writing the best mission statement by reviewing mission statement examples by other business companies.
- Use creative words. Make it sound interesting with a smooth flow, to attract attention from the public or the viewers of the business plan; mission statements are meant to inspire action and create a dynamic image. Use colorful adjectives and verbs. You may consider adding in a glossary to describe terms used in the statement.
A business plan includes an executive summary, a mission statement, business description, environment analysis and background, financial plan, competition and market analysis, operation plan and any other attachments. Without a proper business plan you could get in trouble.